Becoming The “In Demand” Property On The Market

Nicole Smith Woodard
Published on May 3, 2016

Becoming The “In Demand” Property On The Market

Boost the interest in your property by including additional key amenities and making the most of the buyer appeal of your home’s top features.

Whether you have lived in your home for two or twenty years, when the time arrives to sell your home you must change how you view your property. You need to view your home as a product that is for sale. Like any good salesperson, you want your product to attract the interest of buyers and stand out from the competing products on the store shelf.

Of course, it can be difficult to change how you see your property. The memories that you have made here paired with the emotional attachment you feel for your home can make it a difficult mental switch. However, sellers that can form the needed emotional detachment and make that mental transition will benefit financially over those that struggle to overcome their attachment to their home. Properties that move quickly into the contract stage and with few hold ups in price negotiation or reductions usually sell for a higher price, the goal that every seller should have when selling their property.

What are buyers are looking for in a home?

The homes that sell the fastest and are on the market for the least amount of time usually have the hot features that buyers in today’s market find appealing and desirable. A good salesperson knows that the key to making a product appealing is to understand what the consumer wants, and to provide the product that fills that need. People selling their home should do the same with the sale of their property.

When you are preparing to put your home up for sale, you should consider removing all items you don’t absolutely need on a daily basis (de-clutter), making minor renovations and upgrades, deep-cleaning the property, and absolutely having your home professionally staged. It is not unusual for some sellers to question whether they really want to leave their home after making noteworthy upgrades to their property.

In today’s housing market, the majority of buyers are looking for turn-key homes that are ready for the buyer to move in as soon as the paperwork of the property purchase is complete. The more attractive move-in-ready features that a property has the better to attract potential buyers.

Focus the upgrading of your property on kitchens and bathrooms

It is a well known rule of real estate that the kitchen and bathroom can make or break the sale of a property. Consider painting cabinets white to give a bright and clean look to your kitchen, and consider including some new counter tops made from granite or quartz. Old and tired faucets should be replaced with fresh new units. Upgrades should be seen as an investment in your home, and you can see an incredible return on the moderate amount you may spend to brighten up the key features of a property.

Kitchen Before and After

Make the most of your property’s key features

Industry experts know that a property with certain features is more likely to sell faster. Even if you are unable to upgrade your home, you may already be blessed with some of the features that are on most buyer’s wish lists. Most importantly, make sure all maintenance has been completed, fix anything that you know is broken, and improve where you can.  Pay special attention to the outside of your home as its curb appeal will be very important to your potential buyer.


Price your property appropriately for its condition

Overarching all spectrum of condition is the price you ask for your home. If your home is in good condition and priced appropriately, it should sell relatively quickly. If your home is not in good condition, price it appropriately, and it will still sell relatively quickly.  If it is in phenomenal condition but is overpriced, it will not sell quickly — regardless of its condition.


When you are ready to sell your home, consult with a trusted real estate professional in your area to determine what your home needs (if anything) to sell for top dollar in your market.



The above information regarding “Becoming The “In Demand” Property On The Market” was provided by Nicole Smith with Briggs Freeman Sotheby’s International Realty. Nicole has over 20 years of experience helping families buy and sell homes in the Dallas/Fort Worth area. If you’re thinking of selling or buying, she’d love to share her knowledge and expertise. 

The communities she proudly serves include Flower MoundSouthlakeGrapevineTrophy ClubKellerColleyville.


Becoming The “In Demand” Property On The Market
Please use a valid email.
Please fill in all fields.
view now
Get A FREE Home Valuation!